We’ve published an updated article on this matter. This article has a few mistakes and overlooks some key points.
Read the update
Recently, the social monolith Facebook has been changing. And not so much for the good. We’ve been hearing about one of the new changes for pages, effectively charging page owners to reach all of their fans.
For some people, when they create a post as their page, they may notice a small “promote” link in the bottom right of the post. Once you click that, you soon find out that
all those posts you have been making recently are only seen by a select few of your fans. (This may not be the case, see the updated article for more info)
(At the time of writing, this option is not available on the Future Astronauts facebook page. Maybe it appears when you reach a certain number of ‘likes’? We’re not sure.)
Facebook determines who should see your posts by how often they visit and interact with your page. Meaning that if you have a large amount of followers, the majority may never see any posts you create.
For fellow musicians, this can be a real headache. A lot of us rely on facebook to quickly update fans about news, music and interaction. A service that was once free, and a big reason why a lot of us still use facebook,
is effectively becoming a paid service. And an expensive one at that. (This is incorrect, see the updated article for more info)
For example, say if you take out a facebook advert to promote your next upcoming release. (Facebook adverts can be great to reach the target audience you want in a short space of time.) Your advert directs users to your facebook page, inciting them to ‘like’ your page to stay up-to-date with your forthcoming EP or LP release. So far so good, but once that release happens, you may only reach a select few people when you post about it. Want to reach them
all more? Facebook seems happy for you to do so, but only if you pay.
Alwaysupward.com provided a simple breakdown of this:
Out of sheer curiosity, I clicked Promote, then began crunching numbers. If I want a post to reach all 90,600 fans of The 3/50 Project, I need to pony up more than $500.
Yeah, thats right. You already paid for the advert to reach those fans, then you have to pay again to actually reach them with your information.
The good news is, there is a simple work around:
1. Ask your fans to re-visit your page.
2. Direct them to hover over the ‘liked’ button on your page.
3. Once the drop down menu appears, ask them to click the “show in newsfeed”.
(This doesn’t seem to have any effect on how EdgeRank works)
While this may help you reach a few more people with your posts, it probably won’t reach all of them. At this moment, it seems the only real way for you to reach all your fans is to pay for it, and in our opinion, thats just wrong. (If you pay to promote a post, you may reach all of your fans, or possibly more.)